The Dutch fashion and lifestyle label JOSH V was founded in 2011 by fashion designer Josh Veldhuizen. The brand is known for its stylish collections that empower women. JOSH V’s mission is to “make women look and feel spectacular,” with a focus on diversity, body positivity, and sustainability. JOSH V offers exclusive collections of clothing, shoes, bags, accessories, and home items of high quality at a commercial price point. In doing so, JOSH V bridges the gap between high-end and mainstream fashion in the Dutch fashion industry.
JOSH V collections are characterized by the use of premium materials and in-house designed patterns, prints, and branded buttons. The brand and its collections are renowned for their flattering yet comfortable fit and distinctive use of natural tones.
